Personal Best Media, Inc.

   Keeping young athletes in the game

Videos that educate, guide and improve communications between student athletes, parents and coaches.

Personal Best Media, Inc.

By the age of 15, as many as 8 out of 10 kids will quit playing an organized sport, because it is simply not fun anymore.

-Aspen Institute

Our Mission

The mission of Personal Best Media is to develop a sustainable, positive, respectful culture, and to eliminate negative traditions, language and behavior in Youth Sports.


Our Methods

Using video and other media as an instructional platform, Personal Best Media provides evidenced-based strategies, tools and best practices to help children, teenagers and adults acquire and apply the knowledge and skills necessary to set and achieve positive goals.

We offer solutions to young athletes so they are able to establish and maintain positive relationships and make responsible and informed decisions that enhance and support their social, emotional and physical well-being.

The attitudes and behavior of athletes, parents and coaches are greatly influenced by the culture and practices in their families, communities and other institutions. Ultimately, our ability to help shape a positive experience for them will be contingent upon how effectively our work transcends sports to the larger communities and cultures to which they belong.

To view the ten videos we created for NYU School of Professional Studies click here.

The leadership team of PBM worked with NYU’s School of Professional Studies for four years, conducting research, creating videos and doing extensive outreach in our target markets. When we saw the power of our videos, we realized we could use the medium to scale our message. 

We recently surveyed 400 students (girls and boys) from 18 high schools:

84% of kids surveyed believe our videos “can have a positive influence and change behavior.” 77% of kids surveyed “would share [our videos] with a friend or teammate.”  

For a full read of the survey results, click here.

The moment of victory is much too short to live for that and nothing else

- Martina Navratilova

These valuable, evidence-based videos cover critical topics such as:

- Creating a Positive Team Culture
- Long Term Effects of the Decisions You Make
- Social media
- Creating a Success Mindset for Young Athletes, Coaches and Parents
- Burnout
- Over-specialization
- Team Leadership: What should a captain do?
- Bullying, hazing and harassment
- Effective coaching
- The role of parents
- Coaching the female athlete
- Developing a success mindset for athletes, coaches and parents
- Setting short term targets and long term goals
- Athlete  behavior beyond the locker room (including unhealthy dating relationships).
- Beginner Coaches: Strategies for dealing with young athletes and their parents
- Beginner Coaches: Preparing for your first season
- Young Athletes: Successfully Transitioning from Middle School to High School
- Young Athletes: Successfully Transitioning from High School to College

These valuable, evidence-based videos cover critical topics such as:

45 million young athletes fuel a $15 billion industry

- Time Magazine, 2017


We are an experienced team of career high school athletic directors, coaches, educators, sports psychologists under the creative leadership of a sports and business media executive.



- Chair

Ted Shaker is a 13-time Emmy and two-time Peabody Award winning producer who has created networks, programs and developed talent for broadcast, cable and digital outlets for more than three decades.

As Executive Producer of CBS Sports Ted was the creative leader behind seven Super Bowls, 10 NBA Finals, nine NCAA Tournaments, 12 Masters Golf Championships, three MLB World Series, eight US Open Tennis Championships and 11 Daytona 500s. 

As CNBC’s Executive Producer, Business News, he developed seven new series for the network. At Time Warner, Shaker was founder and president of Sports Illustrated Television where he created branded award-winning programs for ABC, CBS, NBC, FOX and TNT based on Sports Illustrated’s legendary storytelling and journalism. 

Ted co-created the country's first 24-hour sports news network, CNN/SI and, in conjunction with Time Warner Cable's groundbreaking Orlando Project, he led the design of the industry’s first Video-on-Demand sports beta test in partnership with the NFL.

Ted was Executive Producer of the ESPN 30 For 30 documentary "Mike and the Mad Dog," the radio program that helped create a new genre of radio – sports talk. The film held its world premiere at the 2017 TriBeCa Film Festival. 

Ted serves on the Advisory Board for the University of Texas Center for Sports and Media, and is an adjunct faculty member of the Tisch Sports Institute for Sports Management, Media and Business at NYU. For his work in advancing opportunities and diversity in sports media, Ted received a Doctor of Humane Letters from Coker College.




Garland Allen is a retired teacher, Athletic Director, coach of Basketball, Football and Track & Field, who served more than 35 years in public education. During his tenure as a high school coach, he coached several high school all-Americans with one going on to become an NCAA division I national champion and another who became a Super Bowl MVP and NFL Hall of Fame inductee.

Garland spent more than 20 years as a Director of Athletics in Greenwich CT and Ridgewood NJ, two highly recognized athletic programs. He also spent eight years as the Director of Wellness for the Ridgewood NJ Public Schools. 

Presently, he serves on the Advisory Board for the NYU Sports and Society Program, where he is actively engaged in research and programming on issues related to youth sports. He also serves as a consultant to the Fairfield County Interscholastic Athletic Conference and is a board member to the New Canaan, CT. Sports Commission.

Garland was recognized as a Connecticut High School Coach of the Year in Track and Field, and received the Outstanding Service award from the National Interscholastic Athletic Administrators Association. He was the 2016 Coach’s lifetime Achievement award honoree, presented by the Greenwich Old Timers Association. 

Garland is a Dr. Nettie S. Smith Lecturer who continues to do presentations on contemporary issues in youth sports, including how to develop healthy young athletes and the appropriate role for parents to play in their children’s sports experience.



Vice President

Marianne Engle, Ph.D. is a licensed clinical psychologist and a sports psychologist.  Her clients have included professional athletes and teams from the NBA, PGA, and the America's Cup sailing race in addition to elite athletes in ice skating, baseball, tennis, soccer, water polo, squash, dressage, volleyball, etc.  

Marianne has written a sports psychology program for youth athletes and coaches to enhance commitment, physical and mental skill building, and group dynamics.  She is currently on the faculty of the NYU Langone Medical School.  She has held faculty appointments at Harvard, MIT, and UCSD in addition to being a member of the World Economic Forum Global Agenda Council on Sport and Society.  She is a board member of the NYU Sport and Society program.

Fred Kuntzman

Fred Kuntzman

Retired Partner, Ernst & Young LLP

Kuntzman was a Partner at Ernst & Young for over 20 years and was its Greater New York Office Assurance Leader and Media and Entertainment Industry Assurance Leader for both the Northeast and Southeast Regions.  He has over 35 years of experience, auditing global SEC registrants as well as strategic growth companies, having responsibility for many of the firm's large and mid-sized Media and Entertainment companies, particularly in the broadcasting, information, publishing and cable industry sectors.  

Fred was a member of Ernst & Young’s Global Accounts Group, which includes the partners serving the Firm’s largest multinational clients and a member of the New York Office Diversity and Inclusiveness Council.

Fred holds a B.S. degree in accounting from the University at Albany. 




Steve has been a teacher, coach and administrator in public and private schools for 35 years. He is currently in his fifth year as the Director of Athletics for the City School District of New Rochelle for which he oversees an interscholastic athletic program encompassing 76 teams and employing more than 100 coaches. 

Steve is a past-president of the New York State Athletic Administrators Association and is currently the Association’s chairperson for leadership training, and  is a member of the national faculty for the National Interscholastic Athletic Administrators Association. Steve has also presented workshops for coaches and athletic directors at the local, state and national levels on enhancing a positive culture in an athletic program and the wellness of the student-athlete. 

Steve is an adjunct faculty at New York University's Tisch Institute for Sport Management and serves on the board of NYU's youth sports initiative.

Steve received his Bachelor’s degree from Clark University and a Master’s degree from Western Illinois University and his certification in administration and supervision from Manhattan College. He has earned the certificate of a Certified Master Athletic Administrator through the National Interscholastic Athletic Administrators Association. He is also the recipient of the NIAAA's 'Distinguished Service Award"




McDonnell is currently the Academic Chair and Clinical Professor at New York University’s Tisch Institute for Sports Management, Media, and Business where he oversees the daily operations of an undergraduate, graduate, and continuing education programs. 

A former financial analyst and accountant at Madison Square Garden, McDonnell is a highly sought after commentator in the media on issues regarding the game of baseball. He has consistently appeared on television programs on the MLB Network; Bloomberg; Business News Network (Canada); ABC; BBC; NBC; FOX; CNN; Al Jazeera America; SportsNet New York and the YES Network. He is a frequent guest on radio programs such as ESPN 99.1 FM’s “Overtime” with Jeff Thurn, “The Hays Advantage,” “Taking Stock with Courtney Donahoe and Pimm Fox” on Bloomberg Radio, KNX 1070 News Radio in Los Angeles, and National Public Radio. McDonnell is regularly quoted in several periodicals such as the Associated Press; The Wall Street Journal; The New York Times; USA Today; New York Daily News; Newsday; and Crain’s New York Business just to name a few. 

McDonnell is a Forbes Sports Money contributor with a focus on the business of baseball. He has also written for other baseball-related periodicals such as Maple Street Press’ Yankees Annual 2010, Yankees Yearly 2012, 2013, and Bleacher Report. He was awarded the NYU School of Professional Studies Award for Teaching Excellence in 2011 as well as an Award for Outstanding Service in 2008. McDonnell’s research on the game of baseball has been consistently featured at the National Baseball Hall of Fame and Museum’s Cooperstown Symposium on Baseball and American Culture. 

McDonnell served as an assistant baseball coach at Iona Preparatory School in New Rochelle, New York (1997-2003) and was a co-owner and manager of the Westchester Rockies in the Westchester Rockland Wood Bat League for five seasons (2000-2004). He was named Manager of the Year in 2003 for leading the Rockies to their only postseason appearance. McDonnell also served as the league’s treasurer during this time period as well. He has worked closely with both elite and basic baseball camps throughout Westchester County for over a decade as well as providing private instruction for all levels of aspiring ball players. 

 People acting together as a group can accomplish things which no individual acting alone could ever hope to bring about.

Franklin D. Roosevelt